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Product Packaging Design | Keenpac gives Rigby & Peller a Perfect Fit

Keenpac is pleased to announce the launch of an exciting new five-piece packaging range for Royal Corsetiere Rigby & Peller!   The new look, which was developed as part of the company’s desire to appeal to a wider audience, will launch shortly – just in time for Valentine’s day.

The brief for the packaging was to be cutting – edge and yet without losing the classic couture feel for which Rigby & Peller are known.   The company, which was established during the 1930s, by Mrs Rigby and Mrs Peller, has the Royal Warrant to make lingerie for the Royal family, an accolade of which it is rightly very proud.

So, although the new packaging design needed to make a dramatic shift away from its traditional burgundy colour  in order to attract a slightly younger target market, it had to retain the same prestigious feel befitting of its exquisite lingerie, and of course its royal clientele.

The result – a classic black ribbed, embossed paper, together with Rigby & Peller’s crested logo, emblazoned in gold foil to create the perfect blend of classic and modern.

The new range consists of large and medium carriers, gift card box, as well as medium and large lingerie boxes –  all created to fit perfectly, the dimensions of the garments they were designed to hold.

Said Caroline Noble, Marketing Manager, and  project manager on the packaging relaunch;

“Keenpac has supported our packaging needs for a couple of years now and their friendly team has been flexible and accommodating throughout.  Rigby & Peller are very excited about the launch of our new range of carrier bags and gift boxes in 2012 which Keenpac have helped us to develop and we look forward to a long and fruitful partnership.”

As to what the Queen thinks of the new packaging….our lips are sealed!

Rigby & Peller will be appearing at London Fashion Weekend 23rd – 26th February 2012.

Product Packaging Design

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