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Keenpac Creates the Italian Job

Working closely with Keenpac’s Creative Team in the UK, Keenpac Italy has developed a stunning range of products for leading Azerbaijan fashion retailer Sinteks.  As suppliers to Sinteks over the last four years, Keenpac Italia was approached to develop something special for the launch of their brand new Emporium store which opened this summer.

With this is mind, the team from Keenpac Creative set to work developing a series of exciting new concepts for the range.  Created by Verity Massey, one of Keenpac’s Graphic Designers, the finalised design featured a beautiful floral pattern, subtly embossed into a luxurious ivory paper, hot foiled with a matt silver Emporium logo and completed with matching grosgrain handles in ivory.   Left unprinted, and with just a hint of the floral design in the background, the effect is both simple and elegant.

To achieve the finished result, a special metal embossing roll had to be made from the floral pattern which is now unique to Emporium.  The full range, all finished with the same beautifully embossed pattern, includes luxury carrier bags,  two-piece flat packed box, and a large gift envelope.
The project which took almost a year from initial brief to completion, is a great example of the Keenpac teams from across Europe, working together to create some amazing results! 
Packaging Italy

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