Keenpac Reveal Results of Brand Refresh
Last Updated on Wednesday 08th Nov 2017
The makeover is centred on a striking logo design that utilises the existing marque – the ‘Keenpac triangle’ – and includes an on-brand strapline ‘create, source & deliver’.
The impetus behind the refresh, Keenpac’s Head of Creative, Darren Seymour, said: “The existing brand identity was around five years old and it was time to update. Ultimately, as market leaders, we wanted to make sure that our brand is viewed as being design led, modern and accessible and one that our customers would want to be associated with.
“We need our brand to explain what we do, hence the inclusion of ‘create, source & deliver’. We also wanted to give reason for our brand marque, the triangle. Keenpac create three dimensional experiences, so using the tri-mark as our brand icon is the perfect vehicle to communicate the richness and depth of the things we make.”
We cover a wide variety of sectors, including fashion, cosmetics and beauty, watches and jewellery, specialist retail and on-line retail. We work closely with our customers to deliver high quality packaging, managing the process completely, right through to delivery at store.
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Keenpac Reveal Results of Brand Refresh
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Continuing the Coronation celebrations this week at Keenpac. We celebrated in style with Scones Jam and Clotted Cream.
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Meet David Jenkins, our Business Development Director.
David has a passion for design and keeping up to date with trends and practices in the luxury and packaging sector, he is always well-equipped to deal with the challenges thrown his way.
A people person and analytical thinker he builds strong relationships and identifies new opportunities, working with the wider team to develop innovative solutions.
When he's not working he’s an avid sports fan - coaching rugby, taking his children to their sports activities, or watching his beloved Manchester United or Welsh Rugby team. If you want to talk sports (or packaging) he is the person to speak to.
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Wishing our partners, colleagues and customers a Happy Easter.
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Meet Sara Harlock, Head of Internal Sales.
Sara manages our team of dedicated Internal Account Managers. She has a real passion for delivering exceptional service levels empowering her team to do the same - offering high levels of support and training. Sara loves to hear about the projects her team are working on.
In her spare time, she’s quite a foodie, cocktail and travel enthusiast and not so secretly is also an avid gamer. She loves exploring and is always looking for new places, experiences and adventure, in or outside the real world.
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Awesome lady
Love it Sara Harlock
All our global supply chain partners are certified by internationally recognised ISO 9001, and 14001 standards. These certifications require strict yearly audits so you can be assured quality, sustainability and ethics are maintained throughout your luxury packaging supply chain.
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Meet David Kerr, Quality Control Technician – a lover of packaging, music and collecting vinyl.
David understands the intricacies of the manufacturing process and the challenges associated with luxury brand packaging. Always passionate about the packaging we create, he carries out robust quality control tests, ensuring our clients' packaging is of the highest quality.
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David has been a god send since I started. A fountain of knowledge.
Remember David when he started..
Deliver exceptional unboxing experiences with visually alluring and sustainable packaging.
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Ethical and environmental practices across our supply chain are part of our every day. From the sourcing of raw materials and CSR for our trusted partners, to transit packaging engineering and smart use of shipping, not just space - Every element of your products' journey is sustainably considered.
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Wishing our clients, partners and team a Happy Mothers Day!
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