Keenpac Reveal Results of Brand Refresh

The makeover is centred on a striking logo design that utilises the existing marque – the ‘Keenpac triangle’ – and includes an on-brand strapline ‘create, source & deliver’.

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The impetus behind the refresh, Keenpac’s Head of Creative, Darren Seymour, said: “The existing brand identity was around five years old and it was time to update. Ultimately, as market leaders, we wanted to make sure that our brand is viewed as being design led, modern and accessible and one that our customers would want to be associated with.

“We need our brand to explain what we do, hence the inclusion of ‘create, source & deliver’. We also wanted to give reason for our brand marque, the triangle. Keenpac create three dimensional experiences, so using the tri-mark as our brand icon is the perfect vehicle to communicate the richness and depth of the things we make.”

We cover a wide variety of sectors, including fashion, cosmetics and beauty, watches and jewellery, specialist retail and on-line retail. We work closely with our customers to deliver high quality packaging, managing the process completely, right through to delivery at store.

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