Luxury Retail Packaging | Working Harder For Brands
Last Updated on Saturday 23rd Dec 2017
The recession has had a negative impact on a wide variety businesses globally. However, one of the industries it has affected least it seems, is the luxury industry. In fact, the luxury market is expected to see growth within the next couple of years.
So, how has this played out when it comes to retail packaging? It’s an industry sector that would not ordinarily come to mind as “recession proof”. And without doubt, many companies have been under great pressure to reduce spend on their packaging.
Luxury Retail Packaging put to the test
In the luxury sector, brands have divided into two separate camps – those who have tried to minimise their spend on their packaging, while others, seeking to maintain their differential as a luxury brand, have upgraded, spending more on their packaging than ever before.
For the luxury market itself, customers have not stopped spending on luxury products altogether. In fact, in certain emerging economies, there has been significant growth in the luxury market. Although it sounds contradictory, consumers seek out brands they can trust in order to cut spending on other things. The emotional investment in premium brands offers comfort during the tough economic times – and needless to say, high quality, premium packaging, plays a significant role in helping generate that emotional response. It’s one of the factors that sets the luxury packaging company apart.
So what of the future for luxury? A recent report by Drapers, has seen a significant shift towards the online, or multi-channel experience. In spite of their relatively late entrance to the online retail marketplace, luxury retailers are now positively embracing its benefits. Not just through their websites, but via social media and other mobile technologies, seeing its potential in extending the experience for a consumer who is increasingly imbibing the brand via a variety of ways outside of the traditional bricks and mortar store.
For the luxury packaging sector, on-line packaging can no longer be simply a matter of transportation. It is another way through which the brand is able to extend its reach and continue the emotional attachment the consumer has already started to build, both with the brand itself, and with its products and services.
Luxury brands spend millions of pounds building their brand image so that they can communicate through each of the appropriate channels. They host events, advertise in magazines and host parties. That is why consumers often feel compelled to purchase luxury brands and those luxury brands need premium luxury packaging.
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At Keenpac, we have a reputation for forging long-standing relationships with our customers. Whether you’re a small luxury brand looking to grow or a well-established brand, we can support you through your journey.
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Our logistics team can manage your stock levels, supply, and delivery schedule. Check orders, shipping updates and order status with 24/7 access to your logistics data.
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We are Keenpac, a packaging partner to the world's leading luxury brands, creating packaging that echo’s their values and brand experience.
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It’s projected that 30% of all personal luxury sales will take place digitally by 2025. An increase in online sales means #luxury brands need to place greater importance on the #digital experience to appeal to younger generations.
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Our PRIDE activity today was in honour of Chinese New Year.
We celebrated with red envelopes which are given as a symbol of good luck.
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As we approach the Chinese New Year, we’d like to say a big thank you to our team; especially Nick (our dedicated shipping coordinator), as well as our partners in the east who have supported us and our clients to meet production and shipping deadlines ahead of the 15 days celebrations.
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Did you know 14 million tons of plastic ends up in our oceans every year?
Plastic accounts for 80% of the debris found in the sea. #plasticwaste affects marine life, human health and contributes to #pollution. That's why Waste2Wear use plastic collected from the ocean for their fabrics.
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The global #luxurypackaging market is set to grow by $6.2 billion in the next ten years, with a strong focus on #sustainability to meet end consumer needs.
With this in mind we have created (patent pending) the luxury Lox box. A space-saving one-piece recyclable solution with no closures, magnets or ribbons. The Lox box is #FSC certified, so you can reassure your customers that #sustainability is at the heart of luxury.
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Your vision brought to life
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