Brand Packaging | Luxury Packaging for New Look Savoy
Last Updated on Tuesday 10th Oct 2017
When the Savoy reopened its doors on 10th October after a £220m refit, its brand new tea shop was sporting a beautiful new range of luxury packaging produced by Keenpac.
The Savoy is one of London’s most prestigious hotels. Opened by Richard D’Oyly Caret in 1889, it has been graced by many of the world’s rich and famous (Marilyn Monroe, Errol Flynn, Marlon Brando, Marlene Dietrich and Sophia Loren have all been guests) and is known for its style and opulence – London’s first luxury hotel.
The hotel closed its doors in 2007, and now after its refit, has been brought up to date without sacrificing its Edwardian and art deco charm. The new tea shop packaging fits its surroundings perfectly. The range includes boxes for both luxury biscuits and chocolates. It is simple and stylish in black and white, and yet with a subtle use of clear foiling to pick out its beautiful floral patterns, maintains a feeling of old world opulence that could only be associated with The Savoy.
The overall effect is further enhanced through the use of green foil to depict the Savoy logo against a matt black printed kraft paper, along with concealed magnetic closures that are the ultimate in luxury packaging. The entire packaging project took just over a year, undergoing several stages of development and sampling to get finishes and mechanisms working perfectly. The final results are stunning and reflect entirely, the attention to detail, the vision and the ambition of this unique restoration project.
For more information and samples, contact Keenpac on 0116 289 0900.
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