Is Connected Packaging the Future of Luxury?
Last Updated on Monday 05th Dec 2022
Connected packaging utilises technologies such as QR codes and NFC tags to bring digital experiences to consumers. The experiences may consist of ‘how to’ videos, feedback forms or augmented reality (AR) experiences.
The Benefits of Connected Packaging
The packaging allows brands to have an additional touch point with consumers, build loyalty and collect valuable data.
QR codes are no longer a novelty, but a value add, and most consumers know how to interact with them. Data has also shown that consumers are willing to take the time to engage with packaging via a smartphone. SharpEnd’s 2021 report found that 64% (UK) and 84% (U.S.) are more likely to buy a product if it features a QR code1.
It’s worth noting that the most benefit comes from web-based experiences rather than apps. Studies show that consumers don’t want to waste phone storage downloading apps; engagement will be lower if they need to. 76% of consumers would scan a code if it’s easy, and 85% would if they were given exclusive vouchers2.
Add Value
You should take your customers to pages of value. Ask yourself why your consumers would want to scan the QR code.
What is the added value?
Highlight Objectives Through Augmented Reality (AR)
Snap Inc’s report found that engagement levels double when information was delivered using AR, leading to a 94% conversion rate3. In the past, we have seen brands utilise AR in the form of filters to help with brand awareness, but brands are now getting smarter at using the technology.
Herbal Essences utilised AR for their bio: renew range. Consumers were taken to a beachfront AR experience, highlighting key facts about plastic pollution in waterways and the steps Herbal Essence is taking to reduce this4.
Care Information
R Collective’s REVIVAL utilised QR codes on their swing tags, packaging, and garment tag to tell their story. When scanned consumers are taken to a web-based experience that shares the brand’s sustainability values, how to care for garments and how-to give them a second life.5
At Keenpac we can help you make a suite of packaging products to suit your business needs – get in touch to learn more.
We are Keenpac, a packaging partner to the world's leading luxury brands, creating packaging that echo’s their values and brand experience.
#LuxuryPackaging #WeAreBunzl #GlobalBrandedPackaging ... See MoreSee Less
Comment on Facebook
It’s projected that 30% of all personal luxury sales will take place digitally by 2025. An increase in online sales means #luxury brands need to place greater importance on the #digital experience to appeal to younger generations.
Here are 3 things you can do to appeal to your future client base - bit.ly/3E4j5f8 ... See MoreSee Less
Comment on Facebook
Our PRIDE activity today was in honour of Chinese New Year.
We celebrated with red envelopes which are given as a symbol of good luck.
#WeAreBunzl
#chinesenewyear
#yearoftherabbit ... See MoreSee Less
Comment on Facebook
As we approach the Chinese New Year, we’d like to say a big thank you to our team; especially Nick (our dedicated shipping coordinator), as well as our partners in the east who have supported us and our clients to meet production and shipping deadlines ahead of the 15 days celebrations.
#WeAreBunzl #GlobalLogistics
#YearOfTheRabbit ... See MoreSee Less
Comment on Facebook
Did you know 14 million tons of plastic ends up in our oceans every year?
Plastic accounts for 80% of the debris found in the sea. #plasticwaste affects marine life, human health and contributes to #pollution. That's why Waste2Wear use plastic collected from the ocean for their fabrics.
Give plastic a new lease of life!
If you would like to learn more about our partnership with @Waste2Wear get in touch with us here: buff.ly/3ic3TUS ... See MoreSee Less
Comment on Facebook
The global #luxurypackaging market is set to grow by $6.2 billion in the next ten years, with a strong focus on #sustainability to meet end consumer needs.
With this in mind we have created (patent pending) the luxury Lox box. A space-saving one-piece recyclable solution with no closures, magnets or ribbons. The Lox box is #FSC certified, so you can reassure your customers that #sustainability is at the heart of luxury.
Want to learn more? Get in touch here: buff.ly/3bHzsme ... See MoreSee Less
Comment on Facebook
Your vision brought to life
#WeAreBunzl #sustainablepackaging #LuxuryReimagined ... See MoreSee Less
Comment on Facebook
Wishing our customers, suppliers, and team a Merry Christmas!
#WeAreBunzl #merrychristmas ... See MoreSee Less
Comment on Facebook
Is connected packaging the future of luxury?
Connected packaging utilises technologies such as #QR codes and #nfc tags to bring additional digital touchpoints to consumers. Data has shown that consumers are willing to take the time to engage with packaging via a smartphone. In fact, 64% (UK) and 84% (US) are more likely to buy a product if it features a QR code.
Read more about how you can utilise QR codes here - buff.ly/3VW1Xhr
#WeAreBunzl
#sustainablepackaging
#connectedpackaging ... See MoreSee Less
Comment on Facebook
Hello We are the Protective Film and Adhesive tape manufacturer(and adhesive tape) from China. We learned that Keenpac is a campany of innovative luxury packaging for the brands of global retailers and hopfully to be your protective film and adhesive tape supplier