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‘Fit to Product’ Packaging

A perfect fit – the rise of fit-to-product packaging

The boom in ecommerce means we can now purchase almost anything, of any size and shape, online. And, whilst brands focus on maximising those sales and meeting increasing consumer demand, the people behind the scenes often don’t have what they need to catch up; meaning that packaging fulfilment has largely consisted of putting a product into whichever available square box is roughly closest to its size.

Often, with meme-worthy results.

We’ve all seen the photos online, posted by baffled consumers, of the tape measure they ordered delivered in a box big enough for a microwave. And, whilst we might laugh at the comedy effect of a tiny item arriving in a massive box, it’s incredibly bad for business, resulting in higher costs and additional inventory taking up valuable real estate within warehouses. Not to mention that, with the growing focus on the environmental impact of packaging, brands can no longer justify the huge amount of additional waste that is generated by this approach to fulfilment.

Instead of trying to push a round peg into a square hole, the answer is simple – match the product to the packaging. And so, fit-to-product packaging (FtP) was born.

What is fit-to-product packaging?

Fit-to-product packaging is custom packaging, created to the exact specifications of a product. Usually made from corrugated cardboard, FtP provides effective protective packaging that can be made quickly and easily, whatever the product.

What are the benefits of fit-to-product packaging?

The use of fit-to-product packaging will dramatically reduce waste, as it decreases the amount of cardboard used, as well as the amount of protective filler required within each package. As warehouse space becomes increasingly stretched, FtP also reduces the need to maintain an inventory of multiple box sizes, making FtP both a cost-effective and sustainable packaging solution.

Utilising sustainable packaging is also a good way to connect with consumers, who are paying more and more attention to the ethos and green credentials of the brands they choose to purchase from. In fact, according to a survey by Deloitte, nearly one in three consumers claimed to have stopped purchasing certain products or brands because of ethical or sustainability concerns.

More closely matching the packaging to the product to reduce waste also has a knock-on effect in shipping and transportation. Smaller, more streamlined boxes means businesses are able to load more product per lorry, resulting in an additional layer of cost-saving, as well as environmental benefit. In 2019, Asda was able to remove one 40ft trailer a day from the road by implementing an FtP solution. With a huge proportion of carbon emissions embedded in supply chain, employing creative sustainable solutions in this area can deliver fast and impressive results.

Whether you’re looking to enhance the customer experience with high quality e-commerce packaging or find a gift box solution that delivers on luxury as well as meets your sustainable packaging goals, we can help. Get in touch, and we’ll happily explore your options with you – you might be surprised at what you can achieve.

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