Brand New Keenpac
Posted Thursday 27th Jul 2017
Keenpac has now completed the final piece of its re-brand jigsaw, with the installation of external signage at the Leicester site.
The makeover began with a well received ‘reveal’ of the new Keenpac logo at the Luxury Packaging Show at London’s Olympia in September 2016, followed by a new website launch in October 2016. Updating the signage and peripheral elements within the Keenpac working space – the face of the business – has been the final part of this key milestone in its history.
Keenpac MD, Craig Nightingale, commented: “Keenpac manage numerous re-brands every year for our retail customers, and we thought it was time that we modernised our own branding and company logo. We wanted to ensure that our branding reflects both our ‘mission statement’ – we create, source and deliver branded packaging solutions to retailers globally – and the value that we can offer to both new and existing customers. Our new triangle logo represents the 3 core headings of the mission statement – ‘create, source and deliver’.”
From a creative perspective, Keenpac’s in-house creative team work with, and on behalf of, retailers and design agencies to promote their branding via packaging. Keenpac’s products are sourced on a truly global basis, from factory partners that are carefully selected to match customers’ needs and the ethical and social standards expected of a FTSE 100 company. And by being part of Bunzl PLC, a global outsourcing and distribution company, Keenpac is able to deliver packaging anywhere in the world for its retail customers.
Craig added: “The whole team at Keenpac is really pleased with the new branding and we would like to thank everyone involved, in particular Darren Seymour – Head of Creative and his team for their hard work.”